Creative direction, interior design, rebranding.


NAIF is a centennial fashion brand with a big presence. 

I was summoned to design their first retail clothing store that opened in Palermo, where we did a 360 degrees approach on their brand and branding. 

For the design proposal we decided to add mirrored metal for a futuristic sensation and picked a sweet color palette, textures and soft shapes to counteract and reflect a warmer atmosphere. Lightning was a key point in this project and we decided to install a repeated series of lamps for a youthful vibe.